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style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst7p1.htm" target="_blank">电子商务</a> >car2go将停止在中国运营 共享汽车}前路何在</div> <div class="zx_wz"> <h3>car2go将停止在中国运营 共享汽车前路何在</h3> <p><span>来源:广搜网  日期?019/6/10 18:00:59   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=199864&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>car2go将停止在中国运营 共享汽车前路佨在</div><div><br></div><div>                             来源:电商报</div><div><br></div><div><br></div><div><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="car2go将停止在中国运营 共享汽车前路何在_O2O_电商? title="car2go将停止在中国运营 共享汽车}前路何在_O2O_电商? class="lazy" data-original="http://img.dsb.cn/2019/0610/20190610141038096291004325.jpg" src="http://img.dsb.cn/2019/0610/20190610141038096291004325.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">戴姆勒旗下共享汽车品牌Car2Go将于6?0日全面停止在中国的ʱɢ营,此前“友友用车”“麻瓜出行”“途宽易”等共享污ѽ车平台陆续“出局”,拥有敡百万用户的途歌也因经营困境多次被合作伙伴起诉冻结资产…?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">近年来,巨大的市场“蛋糕”吸引俴ī뼗多资本进入共享汽车领域,但平台数量和规模快速扩张导致“洗牌”加剧,服务能力建訓滞后导致用户体验差。那么,下一步共享汽车将С驶向何方?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">现象:市场规模前景巨大,资本忙“抢滩登陆?/strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">据罗兰贝格战略咨询公司分析预测,2025年中国的分时租赁汽车将达?0万辆;未来中国共享出行将达到每天3700万人次,对应的市场容量高辡Ǿ每?800亿元,潜在需求带y来的关联市场容量有望达到1.8万亿元?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">巨大的市俪ڵ空间,吸引众多大型国有车企重金 杀入”。今??8日,“䡩风出行”首?000辆共享汽车在武汉投入运营;去?月,一汽集团推出“开开出行”介入分时租赁业务;2017?月,‼Ȼ޷ѡ长安出行”上线运营,目前用户已ʹŲټ?00万;2016?月,上汽集团投资EVCARD,当前投运车辆已?万辆…?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">一些民营企业也争先恐后——重庆力帆旗下的“盼达用车”,目前已在11个城市投运了超过2万辆ĺŰ能源共享汽车;长城汽车推出“欧拉出行”,开展长短租、分时租赁和网约车业务…?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">一些造车“新势力”也强势进入。如格罗夫氢能汽车公司日前宣布今年将在重庆生?00辆面向时租赁市场的氢能汽车,计划明年量产的1万台车辆也将主要用于共享汽车业һ׻ɫ׳ſϊ;今?月,苏宁、阿里、腾讯等企业携手一汽、东风、长安,兡С同出资97.6亿元打造T3出行公司?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">问题:企业盈利难,用户΢΢Ц验差</strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">共享汽车属于“重资产、重运营、重ҾҪ验”的新兴行䡺,随着众多平娌的兴起和扩张,市场竞争日趋激烈,目前全国共享汽车企业超过50家,但大多处于大规模投入,都没有盈利,一些运营成本高、服务能力差的企业难免被淘汰?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">——企业运营难。山城重庆,共享单车受地形限制未能大规模布局,却成了共享汽车企业争夺的“高地”。目前重庆主城区已有“盼达用车”“长安出行”等10多家分时租赁企业,仅投运的新能源共享汽车就超?万辆;而car2go投运皦ΡSmart车型的成本较高导致用车价格偏Ϊ۰Ŵ֮、用户不断减少,其退出中国市场,率先下线的就是在重庆的䨎务?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">“共享汽车是‘烧钱’的新兴行业,有‘先驱’,也必然有‘烈士’。”一家平台负ͻע责人说?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">——用户体验。上海市民刘兡生日前租用了上海路享信息科技有限公司的时租赁汽车,仪表盘显示油量还能行?0多公里,但ڼ出不远就燃油耗尽,最终花?00多元的拖车费和租金才摆脱困境。但该公司却认为这是车辆生产厂家的责任,拒绝弥补消费者损失?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">类似һɫâǶ的案価不少。据上海市消费者权益保护委员会副秘书长审海介绍?018年其受理的共享汽车相ֻг投诉超?200件,主要集中在计费混乱、押金难退、索赔繁琐、商家推诿等方面?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;"><strong style="margin: 0px; padding: 0px;">前景:市场仍待Ϳ˟育,需各界支持</strong></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">普华永道预测?030年前中国共享出行市场尡ӆ以32%的年均增速快速扩张。相关企业、专家表示,虽然各方都看好共享汽车的发展前景ȴⱬ但目前市场仍处于培育期,面临诸多挑战?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">中国攨法大学知识产权研究中心特约研究员李üͷ慧说,一些平台过于注重规模扩张而忽视了运营和服务,有的台甚至挪用用户抦金用}于经营。《交通运输新业态用戡资金管理办法(试行)??日起正式实施,һӾȫ˛关企业应结合押金问题的整治推动运营和服务升级,摆脱“押I金为王e“烧钱补贴”模式,谨防重蹈共享单车的覆辙?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">一些企业负շǣ人表示,提升用户体验不仅需要企业发力,还需要社会各界的大力支持。如共享汽訐大多布局在人流密集区域,这些区域普遍存在道路资源、土在资源、充电设施稀缺等问题,如何破解停车、充电等难题,考验城管理者的智慧?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">“理想化的共享汽车运营方式是依托智能化工具、智能管理,通过自动驾驶实现人、车、路协同。但这不仅需要相关部门加大对标准化道路?G通信等ٶʱٴџ础设桺的投入,还需要汽车厂商加快提升訑动驾驶汽车水平、百度等互联网企业不断完善高Ҳ΢地图才能实现。”“盼达用车”CEO高钰说?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">此外,多家企业向记者反昡,共享汽车投运后遇到用户不爱惜车辆、˲Ϊ停乱放、拒绝处理违章甚至恶意破坏等行为,如广东޻֮海丰就有用户驾驶共享汽车飙车、原u地烧胎、漂移,造成车辆严重捡坏。“我们通过服务外包提升了车辆清洁保养质量、降低了运营成本,但提升用户素质、规范用车行为还需要一个过程。”首汽GoFun出行公关总监王瑛说?/p></div> <br /> </div><div class="bdsharebuttonbox"><A class=bds_more href="#" data-cmd="more"></A><A class=bds_qzone title=分享QQ空间 href="#" data-cmd="qzone"></A><A class=bds_tsina title=分享到新浪微?href="#" data-cmd="tsina"></A><A 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