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<!--nav end--> <div style="clear:both"></div> <div style="clear:both"></div> <div class="middle"> <!--left begin--> <div class="left"> <div class="zx_part2"> <div class="posit2"><span>您现在的位置:</span> > <a href="/">广搜?/a> > <a href="/newst38p1.htm" target="_blank">云营销</a> >携程品牌形象店落地南?OTA打响Ф񵶹һЦ线下争夺?/div> <div class="zx_wz"> <h3>携程品牌形象店落地南ŭ?OTA打响线下ʶ؉夺?/h3> <p><span>来源:广搜网  日期?019/6/10 18:05:26   浏览次数?script type="text/javascript" src="/list/scan.aspx?id=199873&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div>携程品牌形象店落地南?OTA打响线֮ϸ争夺?/div><div><br></div><div>                             来源:商报</div><div><br></div><div><br></div><div><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: center; font-family: "Microsoft Yahei", verdana, Simsun;"><img alt="携程品牌形象店落地南?OTA打响ゃ下争夺战_O2O_电商? title="携程品牌形象店落地南?OTA打响线下_L争夺战_O2O_电商? class="lazy" data-original="http://img.dsb.cn/2019/0604/20190604171950125931005200.jpg" src="http://img.dsb.cn/2019/0604/20190604171950125931005200.jpg" style="margin: 0px; padding: 0px; vertical-align: dle; border: 0px; outline: none; max-width: 700px; background-color: rgb(204, 204, 204); height: auto; display: inline;"></p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">6?日消息,随着线上红利逡渐消退,OTA平台们开始将目光޴־ͳݳdz̈́w^ȥ投向线下门店。就在近日,携程在南昌推出江西省首家携程品牌形象门店?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">据悉,相较于标准店,搨y程品牌形象店在门店面积、装修标准、人员配备等方面要求更为严格。门店面积有?00平,包含洽谈区、休息区Ǽ、互动展示区、体验区、礼品陈列区等区域,设有 VR 舱,按摩椅,Xbox 等设备?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">就店内 LL产品而言,该门店提供超过100万数量的旅游度假产品,包ǰװl•Ц括携稨的中高端自营产品以及国内外 3 万多家供应商伙伴皡产品,覆盖出发地参团、目的地F参团、半自助、私家团等跟团游产品还有平台上的自由行、定制游、主题游、当地玩乐、外币兑换等产品和服务。据携程方面аȭȻp介绍,该公司计划今年在江西迴˻ꐽ地超?0家顷店?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">这是继在上海推出目的地主题门店后,携程在线下门店领域的又 @ǀ布局。据您,今年3月份,该公司在上海人民广圡西藏路沿线著名的“旅游一һ {fѪ条街”开设了与澳大利亚新南威尔士州旅游局合作的主z题店。在该店内,游客可搜集、咨询澳大利亚旅游的相关信息?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">在部分业内人士看来,此前取得Ŀֱ̺的颇为亮眼的成绩,是携程不断发力线下的一大底气源。据该公司上个月Z布的“五一旅游平台化战报”显示,线下门店亨一订单的交易额突破2亿元大关。该报告还指出,携程旗下三大品牌门店的挣Tᘌ`ꕰ量已经达?000多家,部分城市新开业门店的交易额达?00万大关?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">此外,据携程两周前发布;֮К2019年第一季度财务报告显示,该公司线下门店在第一季度的交易额也达到三位数的同比增长。携程首席执行官孙洁还在财报电话会议上称,携程开设了很多线下门店,这{ݺӺݺMһgg֮让其得以渗透到人们此前从未见过携程的城市。她还表示,未来将ɻ续深入这些城市和地区,加强产品供应和品牌曝光度?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">这已両是携程第一次展露出拓展线下门店业务的野心了。《电商报》注意到,今?月,该公司旅游渠ұضϧһҲҪĈ˳道事业部总经理张力还在邮件中宣布,目前线下渠道的拓展工作已经进入了一个全@ٹԽ新的阶段?019年的目标是携程旅游门店总数要达?000家,新袞1300家,新开门店中有一半要落在县级城市,加上旅游百事通和һ去哪儿门店,总数将突?000家?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; text-align: justify; font-family: "Microsoft Yahei", verdana, Simsun;">不过值得注意的是,携程在抢滩线下闡店的过程中或面临着不少竞争压力。当割Í,加码线下门店布局的并非只有携程一家,业内的驴妈妈、途牛等在线旅游企业投向线下门店的目光同样热切。廢@rҲZ˳驴妈妈而言,该公司和携程一样以加盟模式为主,截至目前已有一千多家门店。而据途牛今年年初发布?018年财报显ϴαƤߺ,该公司截?018?2?1日共开设了509家自营门店,其中2018年一年增?45家自营门店?/p><p style="margin: 30px 0px 0px; padding: 0px; font-size: 16px; color: rgb(51, 51, 51); line-height: 30px; 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